Social Media Mgr - 90337843 - Washington
Washington, DC, US, 20001
Your success is a train ride away!
As we move America’s workforce toward the future, Amtrak connects businesses and communities across the country. We employ more than 20,000 diverse, energetic professionals in a variety of career fields throughout the United States. The safety of our passengers, our employees, the public and our operating environment is our priority, and the success of our railroad is due to our employees.
Are you ready to join our team?
Our values of ‘Do the Right Thing, Excel Together and Put Customers First’ are at the heart of what matters most to us, and our Core Capabilities, ‘Building Trust, Accountability, Effective Communication, Customer Focus, and Proactive Safety & Security’ are what every employee needs to know and do to be most impactful at Amtrak. By living the Amtrak values, focusing on our capabilities, and actively embracing and fostering diverse ideas, backgrounds, and perspectives, together we will honor our past and make Amtrak a company of the future.
Paid Media Strategy
• With the goal to amplify Amtrak’s social presence to maximize brand awareness and affinity, work with our paid media social agency to build ad campaigns on each respective platform’s business manager.
• Strategize content categories to mimic algorithmic pooling and amplify reach of niche content.
• Allocate and audit spend to pace budget against fiscal deadlines and benchamrks.
• Define audience strategy inclusive of prospecting, retargeting, interest-based travel audiences.
• Identify posts ranging from organic content to creator collabs for boosting.
Influencer and Brand Entertainment
• Strategize influencer and brand entertainment partnerships that support seasonality and business needs with the support of our paid social agency.
• Research and identify influencers for campaigns, inclusive of managing our inhouse database and building relationships for long term partnerships.
• Coordinatinate contracts with Legal and Procurement to negotiate deliverables and usage rights.
• Steward campaign rollout - posting timelines, asset delivery and campaign results.
• Pilot influencer trips for Amtrak’s signature long distanace overnight train journeys.
Creative Support
• Produce in house content using approved creative tools; capture and edit photo and video assets as needed.
• Produce and execute photo/video shoots across the Amtrak network—including train yards, stations, and moving trains—with both real time and scheduled asset delivery.
• Ideate, pitch, and secure in kind brand partnerships, guiding content creation, rollout strategy, and engagement plans.
Social Media Intelligence, Insights & Trend Analysis
• Conduct ongoing research on platform trends, niche communities, media cycles, and competitive activity to inform strategy and creative briefs.
• Monitor cultural conversations and emerging formats to identify proactive and reactive content opportunities.
• Report performance against fiscal year KPIs using a mix of data aggregators, native tools, and manual third-party sourcing.
• Use insights to optimize channel strategy, refine ad approaches, and forecast performance for executive level reporting.
Campaign Management & Stakeholder Collaboration
• Develop and execute paid social campaigns supporting Sales, Amtrak Guest Rewards, Amtrak Credit Card, and the State Amtrak Intercity Passenger Rail stakeholders.
• Partner with the Oragnic Social Media Team to ensure assets meet specifications, timelines align with ad flights, and all deliverables are trafficked appropriately.
• Collaborate across departments—including brand, PR, customer experience, and product—ensuring social deliverables ladder up to broader business objectives.
Agency & Vendor Management
• Manage day-to-day relationship with Amtrak’s paid media social agency, including scopes of work, hour tracking, feedback cycles, and billing oversight.
• Guide agency strategy, content quality, and workflow efficiency.
Tools, Systems & Measurement
• Monitor and maintain Ad Business Managers across respective social channels.
• Utilize Sprinklr for listening, community management workflows, and analytics.
• Maintain platform security protocols, access management, and documentation for social media governance.
Risk, Compliance & Crisis Response
• Monitor channels for reputation‑related risks and escalate emerging issues using established crisis communication protocols.
• Partner with Legal, PR, and Customer Experience teams to ensure ad campaigns comply with regulations and internal policies.
Testing, Innovation & Platform Relationships
• Pilot emerging features, formats, and platform betas to keep Amtrak social channels at the forefront of industry evolution.
• Maintain relationships with platform reps to stay informed of updates and best practices.
Documentation & Process Improvement
• Maintain organized legal template libraries, influencer brand resources, process documentation, and team playbooks.
• Continuously refine workflows to improve efficiency across cross‑functional and agency partners.
No
• Travel industry background
• Excellent verbal and written communications skills (including editing/proofreading).
• Demonstrated experience generating forward-thinking ideas and creative, engaging social content.
• Extremely detail oriented with experience working with multiple internal and external stakeholders.
• Proactive and autonomous in approach but collaborative in execution.
• Experience with social media management and social media management tools
The salary/hourly range is $113,200.00 – $146,664.00. Pay is based on several factors including but not limited to education, work experience, certifications, etc. Depending on an employee’s assigned worksite or location, Amtrak may consider a geo-pay differential to be applied to the employee’s base salary. Amtrak may offer additional incentive and pay programs to recognize and reward our employees, including a short-term incentive bonus based upon factors such as individual and company performance that is commensurate with the level of the position. In addition to your salary, Amtrak offers a comprehensive benefit package that includes health, dental, and vision plans; health savings accounts; wellness programs; flexible spending accounts; 401K retirement plan with employer match; life insurance; short and long term disability insurance; paid time off; back-up care; adoption assistance; surrogacy assistance; reimbursement of education expenses; Public Service Loan Forgiveness eligibility; Railroad Retirement sickness and retirement benefits; and rail pass privileges. Learn more about our benefits offerings here.
Requisition ID:166405
Work Arrangement:06-Onsite 4/5 Days Click here for more information about work arrangements at Amtrak.
Relocation Offered:No
Travel Requirements:Up to 25%
You power our progress through your performance.
We want your work at Amtrak to be more than a job. We want your career at Amtrak to be a fulfilling experience where you find challenging work, rewarding opportunities, respect among colleagues, and attractive compensation. Amtrak maintains a culture that values high performance and recognizes individual employee contributions.
Amtrak is committed to a safe workplace free of drugs and alcohol. All Amtrak positions requires a pre-employment background check that includes prior employment verification, a criminal history check and a pre-employment drug screen.
Candidates who test positive for marijuana will be disqualified, regardless of any state or local statute, ordinance, regulation, or other law that legalizes or decriminalizes the use or possession of marijuana, whether for medical, recreational, or other use. Amtrak's pre-employment drug testing program is administered in accordance with DOT regulations and applicable law.
In accordance with DOT regulations (49 CFR § 40.25), Amtrak is required to obtain prior drug and alcohol testing records for applicants/employees intending to perform safety-sensitive duties for covered Department of Transportation positions. If an applicant/employee refuses to provide written consent for Amtrak to obtain these records, the individual will not be permitted to perform safety-sensitive functions.
In accordance with federal law governing security checks of covered individuals for providers of public transportation (Title 6 U.S.C. §1143), Amtrak is required to screen applicants for any permanent or interim disqualifying criminal offenses.
Note that any education requirement listed above may be deemed satisfied if you have an equivalent combination of education, training and experience.
Amtrak is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race/color, to include traits historically associated with race, including but not limited to, hair texture and hairstyles such as braids, locks and twists, religion, sex (including pregnancy, childbirth and related conditions, such as lactation), national origin/ethnicity, disability (intellectual, mental and physical), veteran status, marital status, ancestry, sexual orientation, gender identity and gender expression, genetic information, citizenship or any other personal characteristics protected by law.
