Corporate Social Media Sr Mgr - 90353166 - Washington

Date: Jan 23, 2023

Location: Washington, District of Columbia, US, 20001

Company: Amtrak

Your success is a train ride away!

As we move America’s workforce toward the future, Amtrak connects businesses and communities across the country. We employ more than 20,000 diverse, energetic professionals in a variety of career fields throughout the United States. The safety of our passengers, our employees, the public and our operating environment is our priority, and the success of our railroad is due to our employees.

 

Are you ready to join our team?

Our values of ‘Do the Right Thing, Excel Together and Put Customers First’ are at the heart of what matters most to us, and our Core Capabilities, ‘Building Trust, Accountability, Effective Communication, Customer Focus, and Proactive Safety & Security’ are what every employee needs to know and do to be most impactful at Amtrak. By living the Amtrak values, focusing on our capabilities, and actively embracing and fostering diverse ideas, backgrounds, and perspectives, together we will honor our past and make Amtrak a company of the future.

 

SUMMARY OF DUTIES:
Amtrak is seeking a Corporate Social Media Senior Manager to join the company’s Corporate Communications team. This position will be responsible for creating public relations campaigns on corporate initiatives, specifically for social media, and establishing and executing the overall content strategy and editorial calendar for Amtrak’s Executive Leadership Team’s social media activity. This position is part of Amtrak’s Public Relations team and will guide content that will proactively advance Amtrak’s corporate goals, business priorities, and goodwill among key internal and external stakeholders.

 

 

ESSENTIAL FUNCTIONS:

  • Create public relations campaigns of corporate initiatives for use on Amtrak’s social channels.
  • Design a holistic social media strategy for the organization’s executives, considering the needs and goals of the different business units and key stakeholders.
  • Elevate executive’s social media presence across the right/best channels to build connections with our existing audience, customers, stakeholders, future employees, etc.
  • Analyze/research social media trends; respond to changes relevant to the organization’s strategic plan.
  • Collaborate and provide expert guidance to the social media and human resources team to generate content and establish executive social media calendars, ensuring content complements each other.
  • Generate, edit, plan, publish and share engaging content regularly, including creating and curating stories, photos/images, video clips, graphics, and more.
  • Work with the creative team to ensure all content is engaging, impactful, on brand, and of the highest quality.
  • Set objectives and report on social media analytics, Return on Investment (ROI), analyze engagement data, and set key performance indicators.
  • Regularly meets with key leadership or executive leadership (i.e., stakeholders) to make content recommendations, understand strategic direction and seek social integration opportunities
  • Monitor and manage social channel messages during crisis situations
  • Identifies opportunities for Amtrak to leverage social media trends and engage with brands/influencers to reach new audiences. 
  • Assists with other duties as assigned.

 

 

MINIMUM QUALIFICATIONS:

  • Bachelor’s degree in journalism, English, public relations, communications, marketing or related field, plus 7-10+ years recent experience.
  • Demonstrated results managing executive social media. 
  • Experience using social media to secure media coverage.
  • Knowledge of effective communications best practices.
  • Excellent written, editing, and verbal communications skills.   
  • Strong ability to transform complicated subject matter and diverse source material into coherent, engaging, and accurate communications for a variety of audiences.  
  • Strong interpersonal skills, tact, and collaboration proficiency.
  • Ability to work and thrive in a deadline-driven, fast-paced environment.
  • Ability to work and manage multiple projects simultaneously and provide ongoing metrics on activities.
  • Advanced knowledge of effective media relations and public relations best practices.
  • Requires expert-level knowledge of social and digital media strategy
  • Project management experience.
  • Travel up to 20 percent.
  • Demonstrated skill in Microsoft Excel, Microsoft Word, PowerPoint, and social media tools.

 


PREFERRED QUALIFICATIONS:

  • Public Relations or Marketing agency experience
  • Background in transportation, passenger rail/transit or the service sector.

 


WORK ENVIRONMENT:

Physical Demands:

  • Frequently uses a computer keyboard, monitor, mouse, and cell phone to perform a variety of tasks.
  • Frequently sits, stands, or walks; may lift, carry, push, or pull objects of various weights; may reach, kneel, crouch, bend, or twist in order to in order to perform administrative tasks (e.g., filing, retrieving materials from desks and bookcases, moving in an office setting).   

 

Mental Demands:

  • Constantly communicates, comprehends, and responds to statements and instructions both verbally and in writing.
  • Frequently acquires new knowledge, skills, and tasks, both complex and simple, in order to maintain effectiveness in position.
  • Frequently resolves problems with conflicting priorities in cognitively demanding situations.
  • Frequently reads and analyzes hard copy and or computer screen material and writes reports as appropriate. 
  • Conducts in person and/or telephone dialogues as appropriate in order to manage and conduct the flow of work.
  • Uses good judgement in reacting quickly and being patient as required to project needs and demands.

 

Working Conditions:

  • Occasionally works long hours and is required to be on-call and available on an emergency basis. Performs after-hours duty on a rotating basis to handle media inquiries during evenings, weekends and holidays, and is to be available when needed to deploy to an actual crisis location.
  • Constantly works in a fast-paced, time sensitive environment with frequently changing priorities.
  • Frequently works in crisis situations requiring fast, long-reaching decisions based on incomplete information/data.
  • Frequently handles multiple projects simultaneously.   
  • Frequently or occasionally travels throughout and outside the region as required (e.g., via airplane, train, automobile). Possible weekend work or travel.

 


COMMUNICATIONS AND INTERPERSONAL SKILLS:
Must have excellent oral and written communication skills.

 

 

The salary/hourly range is $113,080 - $146,550. Pay is based on several factors including but not limited to education, work experience, certifications, internal equity, etc. Depending on an employee’s assigned worksite or location, Amtrak may consider a geo-pay differential to be applied to the employee’s base salary. Amtrak may offer additional incentive and pay programs to recognize and reward our employees, including a short-term incentive bonus based upon factors such as individual and company performance that is commensurate with the level of the position and/or long-term incentive plan compensation. In addition to your salary, Amtrak offers a comprehensive benefit package that includes health, dental, and vision plans; health savings accounts; wellness programs; flexible spending accounts; 401K retirement plan with employer match; life insurance; short and long term disability insurance; paid time off; back-up care; adoption assistance; surrogacy assistance; reimbursement of education expenses; Public Service Loan Forgiveness eligibility; Railroad Retirement sickness and retirement benefits; and rail pass privileges. Learn more about our benefits offerings here.

Requisition ID:157325
Posting Location(s):District of Columbia
Job Family/Function:Government Affairs 
Relocation Offered:No 
Travel Requirements:Up to 25% 

Amtrak employees power our progress through their performance.
 

We want your work at Amtrak to be more than a job – we want it to be a fulfilling experience where you find challenging and rewarding opportunities, respect among colleagues, competitive pay, benefits that protect you and your family and a high performance culture that recognizes and values your contributions and helps you reach your career goals.


All positions require pre-employment background check verification, a pre-employment drug screen and proof of full vaccination against COVID -19. Amtrak is committed to a safe workplace free of drugs and alcohol and performs pre-employment substance abuse testing. Marijuana, notwithstanding any statute, ordinance, regulation, or other law that legalizes or decriminalizes the use or possession of marijuana, whether for medical, recreational, or other use.  Candidates who engage in the usage of marijuana will not be qualified for hire.   Successful applicants for employment with Amtrak must be fully vaccinated against COVID-19 by the date of hire as a condition of employment, subject to requests for accommodation.  Fully vaccinated means 14 days have elapsed since receiving the second dose of the Pfizer or Moderna vaccine or 14 days since receiving the Johnson & Johnson vaccine.


In accordance with DOT regulations (49 CFR § 40.25), Amtrak is required to obtain prior drug and alcohol testing records for applicants/employees intending to perform safety-sensitive duties for covered Department of Transportation positions. If an applicant/employee refuses to provide written consent for Amtrak to obtain these records, the individual will not be permitted to perform safety-sensitive functions.

 

In accordance with federal law governing security checks of covered individuals for public transportation ( Title 6 U.S.C. § 1143), Amtrak is required to screen applicants for any permanent or interim disqualifying criminal offenses.


Note that any education requirement listed above may be deemed satisfied if you have an equivalent combination of education, training and experience.


Amtrak is an EOE/Affirmative Action Minority/Female employer, and we welcome all to apply. We consider candidates regardless of race/color, religion, sex (including pregnancy, childbirth and related conditions), national origin/ethnicity, age, disability (intellectual, mental and physical), veteran status, marital status, ancestry, sexual orientation, gender identity and gender expression, genetic information, citizenship or any other personal characteristics protected by law.



POSTING NOTES: Government Affairs || Corporate Jobs