Sr Social Media Specialist - 90339277 - Washington

Date: Jun 23, 2022

Location: Washington, District of Columbia, US, 20002

Company: Amtrak

Your success is a train ride away.

Amtrak connects businesses and communities across the country and we move America’s workforce toward the future. We employ more than 20,000 diverse, energetic professionals in a variety of career fields throughout the United States. The safety of our passengers, our employees, the public and our operating environment is our priority and the success of our railroad is the result of our employees.

Are you ready to join our team?

Our values of Do the Right Thing, Excel Together and Put Customers First are at the heart of what matters most to us, and our Core Capabilities, Building Trust, Accountability, Effective Communication, Customer Focus, and Proactive Safety & Security are what every employee needs to know and do to be most impactful at Amtrak.


 

SUMMARY OF DUTIES:
The Social Media Coordinator must be proactive with a comprehensive understanding of social media and online community management, as well as have a strong interest in digital communications, including mobile and emerging technologies. The incumbent will be accountable for supporting all facets of Social Media Marketing, inclusive on content strategy, social listening, paid ads and analytics. This position works collaboratively with internal and external partners to recommend and implement social media strategies in support of Amtrak’s strategic plan and enterprise priorities. 

 

 

ESSENTIAL FUNCTIONS:

  • Content ideation and creation support across Facebook, Twitter, Instagram, YouTube, Pinterest, TikTok and the blog.
  • Identify opportunities for Amtrak to jump on trends and engage with brands/influencers to reach new audiences. 
  • Support Content Strategy: Schedule content and maintain Digital Asset Management programs.
  • Support Social Listening: Proactively monitoring the flow of social conversation for engagement opportunities and collecting data to facilitate audience analysis and competitive industry reporting

 


MINIMUM QUALIFICATIONS:

  • Bachelor’s Degree required OR equivalent combination of training, education and relevant experience may be considered in lieu of a degree. 
  • 1-2 years of experience in marketing, communications, digital media or social media.
  • Demonstrated experience and content creation for most of these social media platforms: Facebook, Twitter, Instagram, YouTube, Pinterest, TikTok.
  • Excellent verbal and written communications skills (including editing/proofreading).
  • Demonstrated experience generating forward-thinking ideas and creative, engaging social content.
  • Extremely detail-oriented with experience working with multiple internal and external stakeholders.
  • Proactive and autonomous in approach but collaborative in execution.

 


PREFERRED QUALIFICATIONS:

  • Experience with social media management and social media management tools.
  • The SM Coordinator must be able to adapt responsibilities to reflect industry/market/tool changes as proactively as possible, relying on insights and strategy to react and adjust as necessary.
  • This position operates in a collaborative cross-functional work environment and provides support to multiple constituents.
  • Many projects are deadline-driven and the individual must manage time efficiently with minimum supervision in order to respond to situations quickly and accurately.
  • May occasionally attend offsite events to execute social components and participate in the capture of content.

 

 

COMMUNICATIONS AND INTERPERSONAL SKILLS:

  • Must have excellent oral and written communication skills.

 

Requisition ID:112422
Posting Location(s):District of Columbia
Job Family/Function:Communications 
Relocation Offered:No 
Travel Requirements:Up to 25% 

Amtrak employees power our progress through their performance.
 

We want your work at Amtrak to be more than a job – we want it to be a fulfilling experience where you find challenging and rewarding opportunities, respect among colleagues, competitive pay, benefits that protect you and your family and a high performance culture that recognizes and values your contributions and helps you reach your career goals.


All positions require pre-employment background check verification, a pre-employment drug screen and proof of full vaccination against COVID -19. Amtrak is committed to a safe workplace free of drugs and alcohol and performs pre-employment substance abuse testing. Marijuana, notwithstanding any statute, ordinance, regulation, or other law that legalizes or decriminalizes the use or possession of marijuana, whether for medical, recreational, or other use.  Candidates who engage in the usage of marijuana will not be qualified for hire.   Successful applicants for employment with Amtrak must be fully vaccinated against COVID-19 by the date of hire as a condition of employment, subject to requests for accommodation.  Fully vaccinated means 14 days have elapsed since receiving the second dose of the Pfizer or Moderna vaccine or 14 days since receiving the Johnson & Johnson vaccine.


In accordance with DOT regulations (49 CFR § 40.25), Amtrak is required to obtain prior drug and alcohol testing records for applicants/employees intending to perform safety-sensitive duties for covered Department of Transportation positions. If an applicant/employee refuses to provide written consent for Amtrak to obtain these records, the individual will not be permitted to perform safety-sensitive functions.


Note that any education requirement listed above may be deemed satisfied if you have an equivalent combination of education, training and experience.


Amtrak is an EOE/Affirmative Action Minority/Female employer, and we welcome all to apply. We consider candidates regardless of race/color, religion, sex (including pregnancy, childbirth and related conditions), national origin/ethnicity, age, disability (intellectual, mental and physical), veteran status, marital status, ancestry, sexual orientation, gender identity and gender expression, genetic information, citizenship or any other personal characteristics protected by law.



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