Lead Marketing Specialist - 90355437 - Washington

Date: Mar 15, 2023

Location: Washington, District of Columbia, US, 20001

Company: Amtrak

Your success is a train ride away!

As we move America’s workforce toward the future, Amtrak connects businesses and communities across the country. We employ more than 20,000 diverse, energetic professionals in a variety of career fields throughout the United States. The safety of our passengers, our employees, the public and our operating environment is our priority, and the success of our railroad is due to our employees.


Are you ready to join our team?

Our values of ‘Do the Right Thing, Excel Together and Put Customers First’ are at the heart of what matters most to us, and our Core Capabilities, ‘Building Trust, Accountability, Effective Communication, Customer Focus, and Proactive Safety & Security’ are what every employee needs to know and do to be most impactful at Amtrak. By living the Amtrak values, focusing on our capabilities, and actively embracing and fostering diverse ideas, backgrounds, and perspectives, together we will honor our past and make Amtrak a company of the future.


The position serves as the Marketing liaison to select State partners. Responsible for day-to-day collaboration with marketing representatives for the state-supported routes in the Midwest (MW) including Illinois, Michigan, Wisconsin, Missouri, and additional MW states as a result of any routes/services expansion. The Specialist will garner a thorough understanding of the State partner routes and general awareness of the territory. He/She will collaborate with state partners, advertising agencies and internal stakeholders to implement route level marketing and advertising campaigns and other promotional initiatives. The Specialist will also manage and or coordinate marketing/advertising projects as needed to promote ridership on the specified state supported routes. Specific responsibilities of the role include developing marketing plans and advertising creative assets and media plans in collaboration with advertising agency, initiating promotional fare requests, and planning and implementing Convention and Visitor Bureaus/Tourism Board partnership programs, etc.) 




  • Manage budgets and internal and external teams to ensure high-quality, on-time delivery of route level advertising/marketing initiatives.  Ensure consistency and promote across channels (paid, earned and Amtrak-owned).
  • Collaborate with stakeholders to identify, develop, and implement campaigns to target various consumer segments e.g., universities/students, leisure, etc. and report on results.
  • Provide marketing support and/or coordination for projects proposed by the state partner to include events, new services, other related marketing activities. 
  • Establish regularly scheduled calls to ensure positive relationship maintenance, resolve issues and to provide corporate initiatives and updates.
  • Maintain new and renewal promotional fare requests with internal and external stakeholders and coordinate with Amtrak.com teams to develop content for the various’ promotional webpages
  • Collaborate with internal and external stakeholders to develop and maintain state partner Amtrak microsites and update content as necessary. Provide related data and performance results to State partners.
  • Facilitate reservations/ticketing for partnerships/vendor promotions to include familiarization trips, photo shoots and meetings; maintains logs of all activities.
  • Develop quarterly and ad-hoc reports to provide info on campaign performance including return on ad spend (ROAS), impressions and other campaign data as available.



  • Bachelor’s Degree in Marketing, Communications or Business Management required or an equivalent combination of education training and relevant work experience.
  • A minimum of 6+ years relevant experience.
  • Self-motivated and ability to manage multiple tasks and the confidence to independently make decisions based on data/experience
  • Superior oral and written communication skills, the highest integrity, and an ability to meet deadlines.
  • Strong communications skills including experience making presentations to third parties.
  • Experience in prioritizing and resolving issues
  • Willingness to travel as much as 15%.



  • Advertising agency work experience, either in-agency or as client.
  • Strong understanding and the ability to communicate transportation/travel issues.



Physical Demands:

  • Frequently uses a computer keyboard, monitor, and mouse to perform a variety of tasks.
  • Frequently sits, stands, or walk and may reach kneel crouch, bend, or twist to perform tasks such as retrieving materials from desks etc. and, moving around an office 

Mental Demands:

  • Frequently acquires new knowledge, skills, and tasks, both complex and simple, to maintain effectiveness in positions.
  • Frequently resolves problems with conflicting priorities 

Working Conditions:

  • May work flexible hours to accommodate MW/Central Time zone meetings
  • Works in fast-paced, time sensitive environment with frequently changing priorities.
  • Frequently manages multiple projects simultaneously.
  • Occasionally travels throughout region as required (e.g., via airplane, train, automobile).


Must have excellent oral and written communication skills.



The salary/hourly range is $85,660 - $111,020. Pay is based on several factors including but not limited to education, work experience, certifications, internal equity, etc. Depending on an employee’s assigned worksite or location, Amtrak may consider a geo-pay differential to be applied to the employee’s base salary. Amtrak may offer additional incentive and pay programs to recognize and reward our employees, including a short-term incentive bonus based upon factors such as individual and company performance that is commensurate with the level of the position and/or long-term incentive plan compensation. In addition to your salary, Amtrak offers a comprehensive benefit package that includes health, dental, and vision plans; health savings accounts; wellness programs; flexible spending accounts; 401K retirement plan with employer match; life insurance; short and long term disability insurance; paid time off; back-up care; adoption assistance; surrogacy assistance; reimbursement of education expenses; Public Service Loan Forgiveness eligibility; Railroad Retirement sickness and retirement benefits; and rail pass privileges. Learn more about our benefits offerings here.

Requisition ID:157902
Posting Location(s):District of Columbia
Job Family/Function:Marketing 
Relocation Offered:No 
Travel Requirements:Up to 25% 

Amtrak employees power our progress through their performance.

We want your work at Amtrak to be more than a job – we want it to be a fulfilling experience where you find challenging and rewarding opportunities, respect among colleagues, competitive pay, benefits that protect you and your family and a high performance culture that recognizes and values your contributions and helps you reach your career goals.

All positions require pre-employment background check verification, a pre-employment drug screen and proof of full vaccination against COVID -19. Amtrak is committed to a safe workplace free of drugs and alcohol and performs pre-employment substance abuse testing. Marijuana, notwithstanding any statute, ordinance, regulation, or other law that legalizes or decriminalizes the use or possession of marijuana, whether for medical, recreational, or other use.  Candidates who engage in the usage of marijuana will not be qualified for hire.   Successful applicants for employment with Amtrak must be fully vaccinated against COVID-19 by the date of hire as a condition of employment, subject to requests for accommodation.  Fully vaccinated means 14 days have elapsed since receiving the second dose of the Pfizer or Moderna vaccine or 14 days since receiving the Johnson & Johnson vaccine.

In accordance with DOT regulations (49 CFR § 40.25), Amtrak is required to obtain prior drug and alcohol testing records for applicants/employees intending to perform safety-sensitive duties for covered Department of Transportation positions. If an applicant/employee refuses to provide written consent for Amtrak to obtain these records, the individual will not be permitted to perform safety-sensitive functions.


In accordance with federal law governing security checks of covered individuals for public transportation ( Title 6 U.S.C. § 1143), Amtrak is required to screen applicants for any permanent or interim disqualifying criminal offenses.

Note that any education requirement listed above may be deemed satisfied if you have an equivalent combination of education, training and experience.

Amtrak is an EOE/Affirmative Action Minority/Female employer, and we welcome all to apply. We consider candidates regardless of race/color, religion, sex (including pregnancy, childbirth and related conditions), national origin/ethnicity, age, disability (intellectual, mental and physical), veteran status, marital status, ancestry, sexual orientation, gender identity and gender expression, genetic information, citizenship or any other personal characteristics protected by law.

POSTING NOTES: Marketing || Corporate Jobs