Sr Social Media Specialist - 90383403 - Washington

Your success is a train ride away!

As we move America’s workforce toward the future, Amtrak connects businesses and communities across the country. We employ more than 20,000 diverse, energetic professionals in a variety of career fields throughout the United States. The safety of our passengers, our employees, the public and our operating environment is our priority, and the success of our railroad is due to our employees.

Are you ready to join our team?

Our values of ‘Do the Right Thing, Excel Together and Put Customers First’ are at the heart of what matters most to us, and our Core Capabilities, ‘Building Trust, Accountability, Effective Communication, Customer Focus, and Proactive Safety & Security’ are what every employee needs to know and do to be most impactful at Amtrak. By living the Amtrak values, focusing on our capabilities, and actively embracing and fostering diverse ideas, backgrounds, and perspectives, together we will honor our past and make Amtrak a company of the future.

SUMMARY OF DUTIES:

The Sr. Social Mediia Specialist must be proactive with experience in creating and executing social media brand marketing strategies. The incumbent will be accountable for leading a dedicated Social Media Marketing vertical, inclusive of organic and paid social. This position works collaboratively with internal and external partners to recommend and implement social media strategies in support of Amtrak’s strategic plan and enterprise priorities.

ESSENTIAL FUNCTIONS:

• Social Strategy: Incumbent to create and execute campaigns across Facebook, X, Instagram, YouTube, Pinterest, TikTok, and Threads based on assigned vertical.
• Agency management: Lead relationship with creative and media agencies to execute social campaigns.
• Content Creation: Support content capture projects, inclusive of field photo shoots on moving trains.
• Community Management: Identify opportunities for Amtrak to jump on trends and engage with brands, influencers, and fans to reach new audiences.
• Partnerships: Collaborate with internal departments, outside brands, and state partners to promote business initiatives and grow brand reach.
• Reporting: Proactively monitoring the flow of social conversation for engagement opportunities and collecting data to facilitate audience analysis and competitive industry reporting.

 
MINIMUM QUALIFICATIONS:

• Bachelor’s Degree required OR equivalent combination of training, education and 8 years of relevant experience may be considered in lieu of a degree.
• 3 - 6 years of experience in marketing, communications, digital media or social media.

MINIMUM KNOWLEDGE, SKILLS, AND ABILITIES:

• Demonstrated experience and content creation at an enterprise level for most of these social media platforms: Facebook, X, Instagram, YouTube, Pinterest, TikTok, and Threads.
• Excellent verbal and written communications skills (including editing/proofreading).
• Demonstrated experience generating forward-thinking ideas and creative, engaging social content.
• Extremely detail oriented with experience working with multiple internal and external stakeholders.
• Proactive and autonomous in approach but collaborative in execution.
• Experience with social media management tools

PREFERRED QUALIFICATIONS:

• Experience with social media management system Sprinklr
• Travel industry background

WORK ENVRIORNMENT:

• The incumbent must be able to adapt responsibilities to reflect industry/market/tool changes as proactively as possible, relying on insights and strategy to react and adjust as necessary.
• This position operates in a collaborative cross-functional work environment and provides support to multiple constituents.
• Many projects are deadline driven and the individual must manage time efficiently with minimum supervision in order to respond to situations quickly and accurately.
• May occasionally attend offsite events to execute social components and participate in the capture of content.
• Travel  up to 20%
• Work environement is Hybrid 1-2 days per week

COMMUNICATIONS AND INTERPERSONAL SKILLS: 

Must have excellent oral and written communication skills.

The salary/hourly range is $78,600-$101,844. Pay is based on several factors including but not limited to education, work experience, certifications, internal equity, etc. Depending on an employee’s assigned worksite or location, Amtrak may consider a geo-pay differential to be applied to the employee’s base salary. Amtrak may offer additional incentive and pay programs to recognize and reward our employees, including a short-term incentive bonus based upon factors such as individual and company performance that is commensurate with the level of the position and/or long-term incentive plan compensation. In addition to your salary, Amtrak offers a comprehensive benefit package that includes health, dental, and vision plans; health savings accounts; wellness programs; flexible spending accounts; 401K retirement plan with employer match; life insurance; short and long term disability insurance; paid time off; back-up care; adoption assistance; surrogacy assistance; reimbursement of education expenses; Public Service Loan Forgiveness eligibility; Railroad Retirement sickness and retirement benefits; and rail pass privileges. Learn more about our benefits offerings here.

Requisition ID:163572
Posting Location(s):District of Columbia

Work Arrangement:04-Hybrid Weekly 
Job Family/Function:Marketing 
Relocation Offered:No 
Travel Requirements:Up to 25% 

You power our progress through your performance.
 

We want your work at Amtrak to be more than a job. We want your career at Amtrak to be a fulfilling experience where you find challenging work, rewarding opportunities, respect among colleagues, and attractive compensation. Amtrak maintains a culture that values high performance and recognizes individual employee contributions. 

Amtrak is committed to a safe workplace free of drugs and alcohol. All Amtrak positions requires a pre-employment background check that includes prior employment verification, a criminal history check and a pre-employment drug screen. 

Candidates who test positive for marijuana will be disqualified, regardless of any state or local statute, ordinance, regulation, or other law that legalizes or decriminalizes the use or possession of marijuana, whether for medical, recreational, or other use. Amtrak's pre-employment drug testing program is administered in accordance with DOT regulations and applicable law.  

In accordance with DOT regulations (49 CFR § 40.25), Amtrak is required to obtain prior drug and alcohol testing records for applicants/employees intending to perform safety-sensitive duties for covered Department of Transportation positions. If an applicant/employee refuses to provide written consent for Amtrak to obtain these records, the individual will not be permitted to perform safety-sensitive functions.

In accordance with federal law governing security checks of covered individuals for providers of public transportation (Title 6 U.S.C. §1143), Amtrak is required to screen applicants for any permanent or interim disqualifying criminal offenses. 

Note that any education requirement listed above may be deemed satisfied if you have an equivalent combination of education, training and experience.

Amtrak is an EOE/Affirmative Action Minority/Female employer, and we welcome all to apply. We consider candidates regardless of race/color, religion, sex (including pregnancy, childbirth and related conditions), national origin/ethnicity, age, disability (intellectual, mental and physical), veteran status, marital status, ancestry, sexual orientation, gender identity and gender expression, genetic information, citizenship or any other personal characteristics protected by law.