Dir Loyalty & Partner Marketing - 90236392 - Washington
Washington, DC, US, 20001
Your success is a train ride away!
As we move America’s workforce toward the future, Amtrak connects businesses and communities across the country. We employ more than 20,000 diverse, energetic professionals in a variety of career fields throughout the United States. The safety of our passengers, our employees, the public and our operating environment is our priority, and the success of our railroad is due to our employees.
Are you ready to join our team?
Our values of ‘Do the Right Thing, Excel Together and Put Customers First’ are at the heart of what matters most to us, and our Core Capabilities, ‘Building Trust, Accountability, Effective Communication, Customer Focus, and Proactive Safety & Security’ are what every employee needs to know and do to be most impactful at Amtrak. By living the Amtrak values, focusing on our capabilities, and actively embracing and fostering diverse ideas, backgrounds, and perspectives, together we will honor our past and make Amtrak a company of the future.
Job Summary
The Director, Loyalty & Brand Partner Marketing is a strategic leader responsible for shaping and activating a modern, differentiated loyalty ecosystem for Amtrak. This role owns the end-to-end ideation, development, and activation of loyalty-driven marketing strategies as the organization evolves its points-based program into a compelling, customer-centric value proposition.
This leader will play a critical role in externalizing the next generation of the loyalty program—including the launch and growth of a co-branded credit card and a portfolio of high-impact, brand-accretive partnerships. The position ensures integrated go-to-market execution that drives engagement, acquisition, retention, and revenue, while strengthening brand equity and relevance.
Essential Functions
Loyalty Strategy & Evolution
- Lead the marketing strategy for a modernized, points-based loyalty program, including positioning, messaging, and member engagement.
- Partner cross-functionally to translate product enhancements into compelling customer-facing value propositions.
Co-Brand Credit Card Marketing
- Own marketing strategy and activation for the co-branded credit card, including acquisition, usage, and retention initiatives.
- Collaborate with financial partners and internal teams to drive growth, optimize performance, and ensure brand alignment.
Partnership Marketing Development
- Identify, evaluate, and develop strategic brand partnerships that enhance the loyalty ecosystem and elevate brand perception.
- Lead go-to-market strategy and activation plans for partnership launches and ongoing engagement.
Campaign Ideation & Activation
- Drive end-to-end ideation, planning, and execution of integrated campaigns across paid, owned, and earned channels.
- Ensure consistent storytelling that reinforces the brand and loyalty value proposition across all touchpoints.
Cross-Functional Leadership
- Collaborate closely with Product, Digital, CRM, Revenue Management, and Agency partners to deliver cohesive, high-performing programs.
- Influence senior stakeholders and align teams around shared goals and performance metrics.
Performance Management & Optimization
- Define KPIs and measure success across loyalty, credit card, and partnership initiatives.
- Leverage insights and analytics to optimize campaigns and inform future strategies.
- Other duties as assigned
Minimum Qualifications
- Bachelor’s Degree or equivalent combination of education, training and/or relevant experience.
- Plus 11 years of relevant work experience.
- 5+ years of experience in loyalty program management, partnership marketing, or a similar role.
- Proven track record of managing successful cobranded loyalty programs.
- At least 2 years of experience managing external relationships, such as a co-brand bank partner.
- Demonstrated experience leading marketing strategy for a points-based loyalty program and/or co-branded credit card.
- Proven track record of launching and scaling integrated marketing campaigns and partnerships.
- Experience working in a complex, matrixed organization and managing external partners or agencies.
Preferred Qualifications
- Bachelor’s Degree or equivalent combination of education, training and/or relevant experience.
- Plus 13 years of relevant work experience.
- Travel, Hospitality, or Loyalty marketing experience
- Experience in partnership development, negotiation and/or partnership marketing.
- Experience in co-branded credit card strategy and acquisition marketing.
- Experience working within a matrixed or complex organization.
- Familiarity with transportation, hospitality, or service‑driven industries.
Knowledge, Skills, and Abilities
- Analytical & Data Expertise: Strong ability to analyze data, perform segmentation, and generate actionable insights through reporting.
- Strategic Thinking & Problem Solving: Proven capability to develop strategies, solve complex problems, and build consensus across stakeholders.
- Communication & Relationship Management: Excellent verbal and written communication skills with the ability to manage relationships and influence at all levels.
- Project & Stakeholder Management: Skilled in managing multiple projects, coordinating with internal teams and external agencies, and driving results under tight timelines.
- Technical & Industry Knowledge: Understanding of loyalty programs, CRM systems, digital marketing tools, and regulatory considerations, with proficiency in Microsoft Office Suite
- Strategic Thinking: Ability to translate business objectives into differentiated, customer-centric marketing strategies.
- Partnership Acumen: Strong ability to identify and structure brand partnerships that drive mutual value and brand lift.
- Integrated Marketing Expertise: Deep understanding of omnichannel campaign development and execution.
- Analytical Orientation: Proficiency in leveraging data to measure performance and optimize outcomes.
- Leadership & Influence: Effective at driving alignment across cross-functional teams and senior stakeholders.
- Customer Focus: Strong understanding of loyalty drivers and how to build emotional and transactional engagement.
- Executional Excellence: Ability to move seamlessly from concept to activation in a fast-paced, evolving environment.
The salary/hourly range is $163,000.00 – $211,140.00. Pay is based on several factors including but not limited to education, work experience, certifications, etc. Depending on an employee’s assigned worksite or location, Amtrak may consider a geo-pay differential to be applied to the employee’s base salary. Amtrak may offer additional incentive and pay programs to recognize and reward our employees, including a short-term incentive bonus based upon factors such as individual and company performance that is commensurate with the level of the position.
| Health and Wellbeing | Financial and Retirement | Work and Family Life Support |
| Health, Dental, and Vision Insurance | 401K with Employer Match | Generous Paid Time Off |
| Wellness Programs | Railroad Retirement Benefits | Paid Caregiving Days and Backup Care |
| Health Savings Account | Public Service Student Loan Forgiveness | Fertility and Family Building Benefits |
| No-cost Personal Health Advocate | Student Loan Assistance | Adoption and Surrogacy Assistance |
| Medical Plan Opt-out Credit | Tuition and Education Reimbursement | Paid Family Leave |
| Life Insurance | Rail Pass Privileges | |
| Short- and Long-term Disability Insurance | Employee Assistance Program | |
| No-cost Financial Advisor Sessions | Commuter and Flexible Spending Accounts |
Learn more about our benefits offerings here.
Requisition ID:166799
Work Arrangement:06-Onsite 4/5 Days Click here for more information about work arrangements at Amtrak.
Relocation Offered:No
Travel Requirements:Up to 25%
You power our progress through your performance.
We want your work at Amtrak to be more than a job. We want your career at Amtrak to be a fulfilling experience where you find challenging work, rewarding opportunities, respect among colleagues, and attractive compensation. Amtrak maintains a culture that values high performance and recognizes individual employee contributions.
Amtrak is committed to a safe workplace free of drugs and alcohol. All Amtrak positions requires a pre-employment background check that includes prior employment verification, a criminal history check and a pre-employment drug screen.
Candidates who test positive for marijuana will be disqualified, regardless of any state or local statute, ordinance, regulation, or other law that legalizes or decriminalizes the use or possession of marijuana, whether for medical, recreational, or other use. Amtrak's pre-employment drug testing program is administered in accordance with DOT regulations and applicable law.
In accordance with DOT regulations (49 CFR § 40.25), Amtrak is required to obtain prior drug and alcohol testing records for applicants/employees intending to perform safety-sensitive duties for covered Department of Transportation positions. If an applicant/employee refuses to provide written consent for Amtrak to obtain these records, the individual will not be permitted to perform safety-sensitive functions.
In accordance with federal law governing security checks of covered individuals for providers of public transportation (Title 6 U.S.C. §1143), Amtrak is required to screen applicants for any permanent or interim disqualifying criminal offenses.
Note that any education requirement listed above may be deemed satisfied if you have an equivalent combination of education, training and experience.
Amtrak is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race/color, to include traits historically associated with race, including but not limited to, hair texture and hairstyles such as braids, locks and twists, religion, sex (including pregnancy, childbirth and related conditions, such as lactation), national origin/ethnicity, disability (intellectual, mental and physical), veteran status, marital status, ancestry, sexual orientation, gender identity and gender expression, genetic information, citizenship or any other personal characteristics protected by law.
