Dir Loyalty Co-Brand Partnerships - 90389221 - Washington
Washington, DC, US, 20001
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As we move America’s workforce toward the future, Amtrak connects businesses and communities across the country. We employ more than 20,000 diverse, energetic professionals in a variety of career fields throughout the United States. The safety of our passengers, our employees, the public and our operating environment is our priority, and the success of our railroad is due to our employees.
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Our values of ‘Do the Right Thing, Excel Together and Put Customers First’ are at the heart of what matters most to us, and our Core Capabilities, ‘Building Trust, Accountability, Effective Communication, Customer Focus, and Proactive Safety & Security’ are what every employee needs to know and do to be most impactful at Amtrak. By living the Amtrak values, focusing on our capabilities, and actively embracing and fostering diverse ideas, backgrounds, and perspectives, together we will honor our past and make Amtrak a company of the future.
Job Summary
The Director, Loyalty Co-Brand Partnerships is responsible for the development, implementation, and management of loyalty programs in partnership with cobranded financial institutions and other strategic business partners. This role involves collaborating with internal teams and external partners to create, execute, and optimize our card member portfolio in ways that will drive customer engagement, retention, and revenue growth. The Director, Loyalty Co-Brand Partnerships will work to ensure the Co-Brand program aligns with overarching business objectives while maximizing the customer experience and increase brand loyalty. This role will report into the VP, Loyalty and Customer Engagement.
Essential Functions
Co-Brand Partnership and Promotion Strategy
- Lead the creation and enhancement of comprehensive Co-Brand partnership strategy aligning strategies with both company goals and partner objectives.
- Own the vision and develop strategies to grow and strengthen the Amtrak Guest Rewards card member program structure, roadmap, and exclusive offers.
- Develop Co-Brand specific personalized offers and exclusive promotions to drive card member acquisition, engagement, and retention.
- Own the growth, and day-to-day cobrand program including, but not limited to acquisition, redemption, onboard and beyond the trip experiences, operational integration, and overall member engagement.
- Maintain a deep awareness of successful loyalty and rewards programs in other industries, applying best practices to enhance our approach.
Co-Brand Partnership Management
- Build and maintain strong relationships with cobranded partners, including financial institutions, agencies, and other external stakeholders.
- Coordinate with partner teams to ensure the successful implementation and ongoing performance of Co-Brand loyalty initiatives.
- Negotiate terms and manage the operational aspects of Co-Branded loyalty agreements.
Co-Brand Program Optimization and Customer Impact
- Track, analyze, and report on key performance indicators (KPIs) to assess the success of Co-Brand programs, such as customer acquisition, approval rates, card spend, retention rates, and ROI.
- Use data-driven insights to optimize program features, rewards, and communication strategies.
- Implement A/B testing and card segmentation strategies to continuously refine the program.
- Ensure customer feedback and satisfaction are regularly measured and addressed.
Cross Functional Collaboration
- Collaborate with brand marketing, digital technology, loyalty, service lines and customer service teams to ensure seamless execution and integration of the Cobrand product portfolio.
- Work with legal, compliance, and finance teams to ensure all program terms, conditions, and financial arrangements are in compliance with regulations.
Minimum Qualifications
- Bachelor’s Degree required or equivalent combination of training, education and relevant experience may be considered in lieu of a degree
- 11 years of experience in marketing, with at least 3-5 years specifically in loyalty marketing, cobrand partnerships, partnership marketing. At least 2 years of experience managing external relationships such as cobrand bank partner.
- Strong analytical skills and experience with data-driven decision-making, data analysis and reporting.
- Proven ability to lead and manage teams, as well as experience in developing and executing marketing strategies.
- Excellent verbal and written communication skills, with the ability to present ideas effectively to both internal teams and external partners.
- Flexibility to adapt to changing business needs and market trends.
- A creative mindset with the ability to develop innovative loyalty programs and campaigns. Knowledge of CRM systems, loyalty platforms and digital marketing tools
Preferred Qualifications
- 13 years of relevant work experience.
- Travel, Hospitality, or Loyalty marketing experience.
- Experience in partnership development, negotiation and/or partnership marketing.
- Experience in co-branded credit card strategy and acquisition marketing.
Knowledge, Skills, and Abilities
- Proven strategic thinker, problem solver and consensus builder.
- Results driven and proven ability to manage many different projects at once.
- Demonstrated skills in project management and directing outsource agency personnel.
- Proficient in Microsoft PowerPoint, Word, and Excel.
- Strong written and oral communication skills.
The salary/hourly range is $163,000.00 – $211,140.00. Pay is based on several factors including but not limited to education, work experience, certifications, etc. Depending on an employee’s assigned worksite or location, Amtrak may consider a geo-pay differential to be applied to the employee’s base salary. Amtrak may offer additional incentive and pay programs to recognize and reward our employees, including a short-term incentive bonus based upon factors such as individual and company performance that is commensurate with the level of the position.
| Health and Wellbeing | Financial and Retirement | Work and Family Life Support |
| Health, Dental, and Vision Insurance | 401K with Employer Match | Generous Paid Time Off |
| Wellness Programs | Railroad Retirement Benefits | Paid Caregiving Days and Backup Care |
| Health Savings Account | Public Service Student Loan Forgiveness | Fertility and Family Building Benefits |
| No-cost Personal Health Advocate | Student Loan Assistance | Adoption and Surrogacy Assistance |
| Medical Plan Opt-out Credit | Tuition and Education Reimbursement | Paid Family Leave |
| Life Insurance | Rail Pass Privileges | |
| Short- and Long-term Disability Insurance | Employee Assistance Program | |
| No-cost Financial Advisor Sessions | Commuter and Flexible Spending Accounts |
Learn more about our benefits offerings here.
Requisition ID:166551
Work Arrangement:06-Onsite 4/5 Days Click here for more information about work arrangements at Amtrak.
Relocation Offered:No
Travel Requirements:Up to 25%
You power our progress through your performance.
We want your work at Amtrak to be more than a job. We want your career at Amtrak to be a fulfilling experience where you find challenging work, rewarding opportunities, respect among colleagues, and attractive compensation. Amtrak maintains a culture that values high performance and recognizes individual employee contributions.
Amtrak is committed to a safe workplace free of drugs and alcohol. All Amtrak positions requires a pre-employment background check that includes prior employment verification, a criminal history check and a pre-employment drug screen.
Candidates who test positive for marijuana will be disqualified, regardless of any state or local statute, ordinance, regulation, or other law that legalizes or decriminalizes the use or possession of marijuana, whether for medical, recreational, or other use. Amtrak's pre-employment drug testing program is administered in accordance with DOT regulations and applicable law.
In accordance with DOT regulations (49 CFR § 40.25), Amtrak is required to obtain prior drug and alcohol testing records for applicants/employees intending to perform safety-sensitive duties for covered Department of Transportation positions. If an applicant/employee refuses to provide written consent for Amtrak to obtain these records, the individual will not be permitted to perform safety-sensitive functions.
In accordance with federal law governing security checks of covered individuals for providers of public transportation (Title 6 U.S.C. §1143), Amtrak is required to screen applicants for any permanent or interim disqualifying criminal offenses.
Note that any education requirement listed above may be deemed satisfied if you have an equivalent combination of education, training and experience.
Amtrak is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race/color, to include traits historically associated with race, including but not limited to, hair texture and hairstyles such as braids, locks and twists, religion, sex (including pregnancy, childbirth and related conditions, such as lactation), national origin/ethnicity, disability (intellectual, mental and physical), veteran status, marital status, ancestry, sexual orientation, gender identity and gender expression, genetic information, citizenship or any other personal characteristics protected by law.
